All the way from cee to cee…Chile to Canada…actually. As you might imagine, the reactions ranged from lots of “Look at this! @rgrace99. When our Federal Government began talking about support to businesses and employees, the devastated hospitality and travel industries were at the front of the conversation. My local aldi has a good price on the Tiki IPA mix pack bottles, but I had forgotten how good the stone IPA is until I bought that in can format! What’s up with the upside down label @stonebrewing ? In 1996, Stone Brewing was founded in San Diego County, just minutes from the border. We of course pretty much ignored and / or chuckled-at-and-then-ignored the latter types. Copyright © 2020 Stone Brewing. Our administrative teams have been video meeting until they’re blue in the face and cross eyed, breaking for a quick lunch, then coming back at it for more. In person. Not just at Stone. Did I get a collector’s item with an accidental upside down label? Get it? As it became clear that no PPP loans were going to ever be available for our company to use to support our team, we were faced with the inevitable decision that running our company out of money to pay people not to work would serve no one. Keep fighting against this pandemic, we want stone for ever in our glasses, cheers !! Please join us in welcoming her back into the world of independent craft beer! A thrillingly crisp, clean, refreshing Mexican-style lager that quenches thirsts, while gratifying taste buds via lime and sea salt. At least I hope so. The Escondido, California-based brewery has been printing upside down labels on bottles since mid-June without saying much about the "mistakes." Our minds quickly went to “What are we running an advertising campaign for then? A chance to shine for sure. A hazy IPA packed with whole tangerine & pineapple. Modern Times / Stone Wizards & Gargoyles Hazy Coffee IPA, Stone 24th Anniversary DidgeriDoom Double IPA. I can't get enough Buenaveza Salt and Lime Lager, and I truly hope that product is here to stay! 22 Jul 2020 --- US beer company Stone Brewing is leading its first marketing campaign with new beer labels that are placed upside down. Grainy malt aroma. We can do the things. Yeah…poof. I’m sure they did. Fun stuff honestly. We tip our hats to them. I feel the malt is perhaps a little full for the amount of salt and lime that's there although it's really the lime that suffers. Then the PPP guidelines were officially announced. Like staying off the road and enjoying a tasty beverage in the comfort of their home. In the flavor you get the salt and then the lime along with grainy malt. There are times when you just want to do the right things. We might not be able to make it as big as the previous round, but once again, we know that doing something…anything…is better than nothing. Before we get to the baking, if you haven't had the chance to try Stone Buenaveza Salt & Lime Lager, you absolutely should (find it near you here). Thank you so very much for your updates, Greg. Later this month of September we’re celebrating our Stone 24th Anniversary Celebration. Team Stone for life!!! So, for the meantime, “Buy A Bottle, Save A Can” is our new slogan. We need to recount to no one the tumultuousity since early March 2020. Stone Berlin Groundbreaking Collaborations. It’s important to note, and I don’t want this to possibly get missed here as I’m not sure everyone realized the level of detail we put into this, but the beer itself in the bottle and cans and even kegs is upside down too. One of the most well-respected and best-selling IPAs in the country, this golden beauty explodes with tropical, citrusy, piney hop flavors and aromas, all perfectly balanced by a subtle malt character. It caught everyone off guard, and as a result of it being quite literally everyone, no one was unawares. We got notice we were going to be shorted a LOT. Easier than doing the work to come together as society I guess. https://www.stonebrewing.com/sites/default/files/styles/article_teaser/public/stone_location_banner/bistro_escondido.jpg?itok=_u_G3RKH, https://www.stonebrewing.com/sites/default/files/styles/article_teaser/public/stone_location_banner/header_ls_081017_0.jpg?itok=5AFwgKB1, Stone Ruination Double IPA 2.0 Sans Filtre, Stone Brewing World Bistro & Gardens - Escondido, Stone Brewing World Bistro & Gardens - Liberty Station, Stone Brewing - Richmond Beer Dinner With Redemption BBQ, In Response To The Wildly Irresponsible Actions of Local Pioneers / Sawstone Brewing, Stone Buenaveza Salt & Lime Lager Cupcakes, Notes from the European tour with Metallica and Enter Night Pilsner, Berlin - Lasting Impressions & Positive Feedback. More on her, and her accomplishments with all of us at Stone…coming soon. Due to a loophole in the PPP guidelines, Stone did not qualify. Enjoy reading you every time. In person it was. We want several more decades of your continually evolving products and the support you give the community and Stone employees. It’s well-known that consuming the news and being informed are two different things. Along with the industry, we pivoted as quickly as humanly possible to a delivery and curbside To Go model. Probably a long while. It may take cutting-edge technology to reach it, but upon discovery, you’re immediately taken back in time. So it’s time for us to step up again for our team members who we haven’t been able to bring back on the job. From March 17 – April 6, a total of 21 days, we continued to pay our hospitality team in full for the lost hours due to the stay-at-home orders. Cool to see Maria join the fold. Since 1996, our gargoyle has helped us ward off cheap ingredients, pasteurization and chemical additives... the modern-day evil spirits of beer! I’m going to go back to just sticking to our facts and our story. This is a beloved stout. Until (and past) when the vaccine is ready, we’re going to employ the age old adage “Hope for the best. Because, the after work “shifters” together in person may have paused, but the take home beer privileges most certainly have not. We also seized on the opportunity to donate many hundreds of meals to firefighters who were under quarantine, first responders, medical staff and even the Napa Unified School District meal program. Through all this, we began to hear talk about shortages of aluminum cans. Not just in craft beer. This is craft beer after all. Or just the reality of stuff that life throws at you. Then a month later, the hammer fell again. Truth be told, we’ve made thousands of them. All at once. I hope that there may be an opportunity for me to rejoin the team in the future.”, “Thank you. Because in the pursuit of craft beer perfection, we leave no Stone unturned. But enough of that. People need to be heard. This is definitely old style stone with a dank hoppy and bitter ipa that is unapologetic and slaps you in the face. We started by releasing random bottles of Stone IPA with upside down labels into the market in the second half of June, and let people discover them. It's HOP for the best and prepare for the WORT! I’ve done it whenever the company is having a tough time. Great post. What’s next. Our hospitality team went from gearing up for Spring, to winding down with such lightning speed we were all left with our stomachs in our throats and quite a bit bewildered. on New Beers, Events and all things Stone. You guys are amazing- nothing I can say will match your awesomeness and what your doing. Yes, but I did it so I could turn around and give it to folks that had been laid off and were in need. Then, in early July we revealed the campaign itself, and more upside down labels began hitting the marketplace. During a lockdown pandemic. At the beginning of August, Dominic Engels our CEO of nearly four years resigned. Thank you for keeping it real and having a heart. But in reality, any cosmic body you’d encounter out there is unfathomably ancient. At least no one had to fight traffic. Brewer Ben Sheehan created this beer while working down at Stone Brewing World Bistro & Gardens – Liberty Station. We were clearly not alone, as our On Premise business (measured by the beer we sell to bars, restaurants, hotels & public venues) in SoCal literally caved in with a 99.7% drop. For centuries, gargoyles have been known to ward off evil spirits. This is “not some kind of monumental mistake,” Co-Founder Greg Koch assures beer fans around the world. Stone ///Fear.Movie.Lions Double IPA Double IPA 8.5%. Stone Ripper San Diego Pale Ale 5.7%. It took a lot of work and more than a month to get all the ducks in a row…much later than we’d hoped, but perhaps perfect timing for some folks in their time of need…and in June we were able to issue $1000 each to nearly 250 of our laid off team members. Juicy and smooth with just the right touch of West Coast bitterness in the finish. Stone Buenaveza Salt & Lime Lager’s inspiration comes from Southern California, which is vibrantly influenced by our neighbors to the South. We knew that many of our team were struggling in a myriad of ways. We called it the Leave No Stone Unturned campaign, and it accompanied turning the labels of our bottles and cans upside down. We love Stone and will keep buying and supporting- like you we can’t wait for a better time to come. That’s not a word you say? Copyright © 2020 Stone Brewing. Steve had the fortuitous idea to contact the San Diego Foundation, and they agreed to help administrate. Soon, I hope. Very appreciated and so very grateful for all that you do for Stone and what your wonderful staff does as well. Come again…come IN? And we can get this country opened back up.” Yeah, no. So no, these upside down labels aren’t a mistake. And everyone on our team is going to vote too. First half of 2020 got me #upsidedown with this glitch in the matrix. The hurt was being felt everywhere. on New Beers, Events and all things Stone. Our first post of upside-down bottles, showing that we’d “made a huge mistake.”. oz. Hard. But in all beverage categories in these most United of States. When first introduced as a limited special collaboration release with Cerveceria Insurgente and San Diego homebrewer Chris Banker (after his recipe won our annual homebrew competition) , it was an instant hit and fans began clamoring for its return. Billboards (not a lot), those big bus stop posters (a few more), and digital ads (of the type that hopefully elicit a response of ‘cool!’ rather than irritation). In fact, in a video call with our brewing team I asked and they looked me straight in my digitized eyes and confirmed with totally straight faces that they turned all the malt and the hops upside down. We scoured the documentation, read the reports, followed the news, and talked to industry advocacy groups, hungrily consuming information with one question in mind: Could we use the PPP to support our team in our mutual hour of need? And some is better than nothing. It’s putting it mildly to say we’re really stoked to have Maria, and know she’s going to help lead Stone to more great things. And like that, we laid off 346 of our team members. All Rights Reserved. Our sales and distribution team has been tirelessly wearing the masks, washing the hands, and visiting the stores to deliver and stock all the beer. Maybe they’re struggling with kids. They’re not ones to take short cuts after all. Bummer about the can shortages; I've been enjoying the $5 Buenaveza and Arrogant Bastard bombers most bottle shops I go to. I will argue that 2020 has proven it definitely is. This is our take on a hazy East Coast Double IPA. I hope you’re able to join us in contributing…again, if you’d like and you’re in the position. Words worth sharing from Team Stone Relief Fund Recipients: “This generous gesture solidifies my unwavering support of Team Stone and I can say that I am damn proud to have been a part of it.”, “This is the kind of company that I am glad to say I worked for.”, “This is a difficult time for everyone, and your thoughtfulness is beyond expectation.”, “This relief is incredibly generous and helpful! Is this just what 2020 is bringing us? What’s that? We called it the Leave No Stone Unturned campaign, and it accompanied turning the labels of our bottles and cans upside down. 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