Even better, the vast majority of this publicity was completely free. If you want a massive spike in traffic, get featured in a major publication. Make your product the focal point of the viral marketing campaign you decide to run. It’s no secret that converting web users into brand advocates is difficult. Look no further than a hilarious explainer video that paints your product in a humorous light. One such model is how Diamond Candles offers a ring in every candle. If you’re in tune with a large online community, this can be a great way to promote your startup in a viral way. Also, being innovative or creative is not synonymous with spending more money. Email marketing has always been considered one of the most effective marketing strategies of all time. Poo-Pourri created a cringe-worthy promotional video that went viral, resulting in the product developing significant name recognition and market share. Creativity sells, especially in the short video format. YouTube grew to the biggest video-sharing website in the world by offering a free iPod Nano each day to users who uploaded videos and invited friends. Take an extra hour out of your week for a brainstorming session – internally, or with the help of your agency. Every candle has a $10 ring, every 100 candles has a $100 ring, every 1,000 candles has a $1,000 ring, and every 5,000 candles has a $5,000 ring. Even though many consumers fear opening promotional emails due to scams and viruses, many e-commerce businesses have … Turn your product into a challenge. This kind of creative, unexpected growth is often termed growth hacking. helped him find the peace of mind that he had been looking for when he first moved into the cube. That’s because Dave is an ergonomic guru. The Lesson: If you have a compelling point to make, show, don’t tell. 1. This type of email campaign is how Airbnb grew and received the acclaim it has today. But instead of that money going directly to the users, you’re spending it on ads or marketing costs. The Lesson: Industry events are a form of experiential marketing, and an effective one at that. Of course, Pet Rocks are useless to us. While they appear to happen spontaneously, these kinds of performances require extensive preparation and planning. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Identify your business goals, and get some creative ideas down on paper. If you want to develop a huge following very quickly, you need to look into referral marketing. The founder created an explanation video of Dropbox’s key features, replete with references to memes and inside jokes that only the Digg community would understand. Three types of creative marketing strategies that have been proven to work time and time again are: 1.Authentic Imagery 2.Emotional Marketing We’re taking pop-up shops and publicity stunts galore. Now that you know what a digital marketing strategy is and how having a defined strategy can help you achieve your business goals, let’s talk about how you can implement this strategy. If you’re going to grow your startup, you need to start using creative marketing. Experiential marketing is exactly what it sounds like: creating an experience for your target audience that says something about your brand. Back in 2013, the Slack homepage indicated that you had to get an invitation to use their product. You want to get your customers excited to share the news of your startup with their friends and promote it heavily. At worst, you’ll lose the respect of an entire generation of people. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver. GE worked alongside agencyEA to host a conference for medical professionals from around the world who have been aided by the company’s health care technology. Just ask NHS. What’s the best way to promote a film about the blurred lines between AI and human intelligence? Case in point: Gary Dahl. Finally, reach out to cold prospects. Monthly Marketing BudgetUnder $750$750 to $1,500$1,500 to $5,000$5,000 to $10,000$10,000 to $25,000$25,000 to $50,000$50,000 to $100,000Above $100,000 Having an expert digital marketing team provides you with leverage to highlight your unique selling points. Positioning : Uniqlo has positioned itself as a modern Japanese company and aims to inspire people to dress casually. To make this work, try to find the exact need your product solves, and turn it into a challenge for others to solve that need. If you’re struggling to find a unique selling proposition for the product you have to sell, consider offering something “free” with every purchase. In today’s social media environment, Facebook is one of the best places to host a contest that will skyrocket your growth. Also, don’t be like Pepsi. It’s a great way to provide value and get promotion from that value. To ensure they got a hefty number of new customers, they chose to reach out to people they knew who would benefit from the service. Launch a referral program. But there’s a lot of trial and error in creating truly successful marketing campaigns. The perfect example of this is General Electric’s “Healthymagination” campaign. The secret to emotional B2B marketing is creatively illustrating that path, as Cisco has done in this ad. For companies that are struggling to get more visitors and users on a regular basis, look to offer an incentive. These kinds of requests usually went unanswered, and Zapier knew forum posters were desperate for answers. Three Creative Marketing Strategy Ideas In a world where advertising is everywhere, from the moment we wake up, in between our favorite shows, popping up on things we are reading, right up until we go … You should become the biggest user of your startup’s product. But more importantly, ensure that whatever it is that you're conveying is insightful, engaging, unique … Our team at Unique Marketing Services specializes in implementing unique strategies that successfully grow your business. It’s easy to get into the groove of talking at people on social channels rather than with them. A great example of a unique promotional campaign was when Halfway, Oregon, agreed to rename its town Half.com in exchange for some of the company’s stock. Last but not least, this interactive map from Expedia that identifies the geographical genesis of mythical creatures takes web content marketing to the next level. To make this work for you, create a unique angle through which you can promote your startup, and film a short video promoting it. It’s a guaranteed way to build massive success for your startup. If you want to develop a huge following very quickly, you need to look into referral... 2. If you do go for the heartstrings, make darn sure that you really know your audience. Instead, you need to get creative with your marketing and make a big splash with out-of-the-box thinking. What’s your name? It’s quirky, sure. If you miss the mark, at best, your efforts will fall flat. We use cookies to improve your browsing experience. If you’re looking for something highly creative that will skyrocket your brand to success, consider using the product itself for a social cause. 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